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Aunt Jemima (as known from November 1889 until June 2021) was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Aunt Jemima was modeled after, and has been a famous example of, the "Mammy" archetype in the Southern United States. Due to the "Mammy" stereotype's historical ties in slavery, Quaker Oats announced in June 2020 that the Aunt Jemima brand would be discontinued "to make progress toward racial equality", leading to the Aunt Jemima image being removed by the fourth quarter of 2020.
In June 2021, the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, with all products rebranded to Pearl Milling Company, the name of the company that produced the original pancake mix product. The Aunt Jemima name remains in use in the brand's tagline, "Same great taste as Aunt Jemima."
Nancy Green portrayed the Aunt Jemima character at the 1893 World's Columbian Exposition in Chicago and was one of the first Black corporate models in the United States. Subsequent advertising agencies hired dozens of actors to perform the role as the first organized sales promotion campaign.